Publish an annual study into the environmental impact of European laundry habits
The Truth About Laundry is our annual study where we ask 14 000 people across Europe about their laundry behaviors. This gives us powerful insights to drive change.
Small changes, big differences
We know that household appliances account for almost 30% of global energy consumption in the home*. And we also know that approximately 85% of the environmental impact of an appliance, during its life cycle, is generated when it is in use**. This means improving and sharing our knowledge of product usage is crucial if we are to continue to develop efficient appliances that save energy throughout their lifespan in people’s homes.
The Truth About Laundry is our annual study first launched in 2021 that polls 14,000 adults across 14 European countries to give us a better understanding of why, when, and how people launder their clothes and to what extent people consider the environment when taking care of their clothes.
Through powerful insights, we can create technologies that encourage sustainable clothing care habits. If millions of people make small changes, these add up to big differences.
Read all the reports here:
The Truth About Laundry Love Clothes for Longer edition 2024 AEG
The Truth About Laundry Report 2023, Resource Efficiency Edition
The Truth About Laundry Report 2022, Microplastics Edition
The Truth About Laundry Report 2021
*International Energy Agency report, www.iea.org/reports/appliances-and-equipment
** Electrolux Group Life Cycle Assessment, Global
Better Living action plan
The Better Living action plan by Electrolux Group is a range of actions to support our goals within the domains of better eating, better clothing care, and better wellbeing at home. It also encompasses how Electrolux Group can better its own operations. If you have any questions, please write to us at: sustainability@electrolux.com
© Electrolux
Better Living action plan by Electrolux Group
About Electrolux Group
© Electrolux